ONLY is one of the many famous brands owned by BESTSELLER, a renowned international fashion company in Denmark. BESTSELLER Group was established in 1975. ONLY was founded in Denmark in 1995 and has expanded its sales network to 46 countries worldwide.
Since its establishment, the group has sold over 2000 concept stores and more than 6000 branded fashion retail stores. The main markets include Denmark, Norway, Sweden, Germany, Finland, the Netherlands, Spain, France, Canada, the United Kingdom and other European and American countries. Bestseller's designers are spread throughout Europe, always at the forefront of global trends, creating super fashionable concepts for young people in big cities.
ONLY came to China in 1996. On September 28, 1996, when the brand was born, it came to China with foresight. From the first store in Xidan Saite, Beijing, to about 1800 stores in more than 300 cities in Chinese Mainland. The year 2000 marked a brand milestone for ONLY, as it introduced the definition of "fast fashion" in its stores for the first time to ensure the trendiness of its styles. This concept became popular and made ONLY a leader in many European fashion trends. Fashionable European design allows bold and independent urban women to express themselves through clothing.